Beth Butzlaff will return to Virtuoso on June 16 to be the travel agency consortium's general manager for the U.S.
Butzlaff was most recently Ensemble's senior vice president of partner relations. She also had been Global Travel Collection's vice president and partner liaison. Prior to that, she spent 14 years with Virtuoso, including as vice president of global partner relations.
Her position at Virtuoso is a new one.
"The U.S. is our largest and most complex market, and having the right leadership in place here is absolutely vital," Virtuoso COO Brad Bourland said. "Beth's appointment ensures that we are not only honoring the legacy of what has made Virtuoso exceptional, but that we are positioning ourselves to lead the future of luxury travel."
Butzlaff will report to Virtuoso senior vice president of global operations Michael Londregan.