2015 sales: $540 million
Employees: 320
Previous ranking: Not ranked
15725 Dallas Parkway
Addison, TX 75001
T (800) 786-0435
Website Executives
PRESIDENT/CEO: Steve Dumaine
CHIEF MARKETING OFFICER: Mike Lowery
2015 Developments
Rolled out new brand look. Invested $10 million in redesign and new platform to ensure the latest technology and to expand a mobile-first experience. The platform will offer more charter rates, gateway-specific pricing and more.
Added more product in Costa Rica, Puerto Rico and Belize.
Increased brand awareness scores through videos, billboards and social media.
Company Facts
Direct sales of travel products to consumers; an online travel agency that provides customers vacation packages and resort accommodations in Mexico and the Caribbean.
10 outside agents.
ARC sales of $192.4 million.
100% of sales from leisure.
Subsidiary of Bain Capital.
Division of Apple Leisure Group.
Looking Ahead
Full integration of website, with mobile and social platforms that enhance customer experience for all contact points.