Travel Weekly's 2016 Power List


15 | Direct Travel

Direct Travel
2015 sales: $1.54 billion
Employees: 986
Previous ranking: 15

7430 E. Caley Ave., Suite 220
Centennial, CO 80111
T (800) 223-1632
Website

Executives

CEO: Ed Adams
CFO: John Coffman
CHIEF TECHNOLOGY OFFICER: Darryl Hoover
PRESIDENT, EAST REGION: Sam DeFranco
PRESIDENT, CENTRAL REGION: Lisa Buckner
PRESIDENT, WEST REGION: Tyler Peak
SVP, OPERATIONS: Christine Sikes
SVP, BUSINESS DEVELOPMENT & STRATEGIES: Ronda Shipley
EVP, SUPPLIER RELATIONS: Jim Hayes
VP LEISURE TRAVEL, BUSINESS DEVELOPMENT & STRATEGIC PARTNERSHIPS: Gerard Bellino

2015 Developments

Launched Direct Messaging solution in early 2015, enabling evaluation of client behavior and ability to message the traveler and other corporate stakeholders on how changes to that behavior can benefit both traveler and corporation. The tool monitors advance purchase behavior, preferred vendor support, online booking compliance, survey distribution, per diem compliance, low fare rejection and VAT rebate reminders.

Integrated risk management content from iJet, including trip briefs and destination risk assessments.

Company Facts

Sells directly to consumers for corporate travel, meetings and incentives, group travel and leisure vacations.

Member of GlobalStar.

ARC sales of $876 million.

87% of sales from business, 8% leisure, 5% other.

Owns Creative Group, a performance management company specializing in meetings and events logistics, strategic meeting management and employee recognition solutions (annual sales of $126 million).

Privately held. Majority shareholder is Direct Travel Inc.

Looking Ahead

Acquired Boston-area travel management company Colpitts World Travel in May.

Will continue to grow strategically and expand presence in key business districts and in locations that meet the needs of the customer base.

Comments


JDS Travel News JDS Viewpoints JDS Africa/MI