Several of the driving Caribbean tourism entities have joined forces to create “The Rhythm Never Stops” marketing campaign.
The initial phase of the campaign will run for 12 weeks and will highlight the Bahamas, Cayman Islands, Jamaica, Martinique, Saint Lucia, Grenada, and Trinidad & Tobago through a series of online and social media marketing campaigns.
The campaign was launched on Oct. 10 when it was unveiled by the Caribbean Hotel and Tourism Association and the Caribbean Tourism Organization.
"In undertaking this collaborative marketing thrust, we hope to reinforce the power of 'Brand Caribbean,' definitively showcasing and celebrating our diverse cultural appeal through a campaign that will encourage visitors to find their own rhythm in the Caribbean," Hugh Riley, the secretary general of the Caribbean Tourism Organization, said in a statement.
From Bermuda in the north to Barbados in the south, the included Caribbean region comprises more than 30 countries and territories.