A banner snow year across the West helped caused a surge in U.S. skier numbers this year.
According to preliminary figures from the National Ski Areas Association (NSAA), U.S. ski areas totaled more than 59 million visitors during the 2018-19 season, up 11% year over year. That's the fourth-highest total since the NSAA began recording visitation in 1978-79.
The jump came as snowfall was up 31% nationwide compared with last season.
"Snow is our greatest asset, and this year was one to remember," NSAA CEO Kelly Pawlak said in a statement Tuesday. "Skiers and riders were greeted with an awesome on-snow experience. Continued investment in infrastructure, like chairlifts and snowmaking, make those days on the slopes even better."
The biggest visitation gains came in the Rocky Mountain region and the Pacific Southwest/Sierra region (which comprises Arizona, California and Nevada). The Rockies' total visitation of 24 million was a record for the region and represented a 15.6% jump from last season. Visitation at Pacific Southwest/Sierra resorts was up 22.9%.
The U.S. ski industry has struggled to grow over the past 40 years, with numbers staying largely flat from decade to decade. The NSAA said it will be important to build on this year's momentum by engaging new skiers and snowboarders.