Hornblower Group last week finalized its purchase of the failed ShoreTrips cruise excursions seller, saying it will revive the pandemic-shuttered operations under the same name and with "support" from its founders, Barry and Julie Karp.

"We look forward to being part of this next venture, and we are excited to see ShoreTrips thrive with Hornblower Group in 2021 and beyond," Barry Karp said in a statement announcing the close of the sale.

Hornblower last month won a court-monitored bid to buy ShoreTrips' assets for $1.8 million, free and clear of all responsibility for debts that included nearly $5 million in customer payments for canceled trips.

The Milwaukee-based company was put up for sale after the Karps last year filed for receivership under the Wisconsin state alternative to federal bankruptcy protection.

Hornblower Group is the parent company of the American Queen Steamboat Co., Victory Cruises and a number of day- and dinner-cruise operators.

Last year, it purchased Shore Excursions of America, and in January it bought the U.K.-based Cruising Excursions. 

From Our Partners


From Our Partners

Destinations on a Plate: Culinary Tourism
Destinations on a Plate: Culinary Tourism
Watch Now
TTC Tour Brands — How We Lead: What Tour Directors Know About Leadership
TTC Tour Brands — How We Lead: What Tour Directors Know About Leadership
Read More
What High Growth Advisors Do Differently
What High Growth Advisors Do Differently
Register Now

JDS Travel News JDS Viewpoints JDS Africa/MI