Eleven existing leisure agencies will rebrand and become Travel Leaders Vacation Centers, a new brand from Travel Leaders Group.
The agencies are wholly owned by Travel Leaders Group; all have been acquired in recent years and are members of the Travel Leaders Network.
Several of the agencies are being rebranded as Travel Leaders Vacation Centers: Travel Time in York and Lancaster, Pa.; Travel Place in Manassas, Va., and Potomac, Md.; S and K Travel in Knoxville, Tenn., and Roswell, Ga.; Williamsburg Travel Management in Charleston, S.C., and Vidalia, Ga.; Springdale Travel in Mobile, Ala., and Pensacola, Fla.; and Marz Travel in Pembroke Pines, Fla.
Others will keep their existing names but will add the tagline "a Travel Leaders Vacation Center": SinglesCruise.com in Fort Lauderdale; All Aboard Travel in Fort Meyers, Fla.; CruCon Cruise Outlet in the Lakes Region of New Hampshire; Cruise Specialists in Seattle; and Student Tours in Mobile, Ala.
The new brand will be overseen by Terry Brennan, who will serve as senior vice president of Travel Leaders Vacation Centers.
"We are bringing a number of outstanding travel agencies together under one unified brand that reflects their expertise in leisure travel as well as the strength of the Travel Leaders name," John Lovell, president of leisure travel, supplier relations and networks for Travel Leaders Group, said in a statement. "Each of these agencies has a well-established presence within their respective communities and teams who are dedicated to high-quality, personalized customer service and specialized expertise."
Together, the agencies employ more than 100 full-time agents and independent advisors.