12 | AAA

AAA
2019 sales: $4.1 billion
Employees: 6,403
Previous ranking: 12

1000 AAA Drive, MS100
Heathrow, FL 32746
T (407) 444-7000
Website

Executives

PRESIDENT/CEO: Marshall L. Doney
SVP, TRAVEL: Paula Twidale

2019 Developments

AAA grew to more than 60 million members in 2019.

The AAA Diamond ratings program for lodging and restaurants was updated and relaunched.

Company Facts

Direct sales of travel products to consumers and AAA members.

ARC sales of $499.5 million.

94% of sales from leisure, 6% business.

Works with 108 independent contractors.

Member clubs fully or partially own AAA Exclusive Vacations, Pleasant Holidays, Member Choice Vacations, Air by Pleasant and American Tours International.

Members of the USTOA, CLIA and ARC Executive Council.

Privately held.

Looking Ahead

Will focus on continued improvements to its travel technology platforms.

Focusing on growth and development of travel professionals.

Also plans to improve data management and analytics in expanding sales opportunities.


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