33 | Travel Planners International

Travel Planners International
2019 sales: $379.2 million
Employees: 45
Previous ranking: 35

1740 Fennell St.
Maitland, FL 32751
T (800) 631-3636
Website

Executives

PRESIDENT/CO-OWNER: Ken Gagliano
COO/CO-OWNER: Anthony Gagliano Jr.
SVP, OPERATIONS: Erwing Hernandez
VP, SALES & MARKETING: Jennifer Lee

2019 Developments

Won a Magellan award for "Ship Talk," a cruise video series popular with suppliers and advisors. The six-to-seven-minute videos are shot onboard with a cruise line representative. Advisors then share the videos via social media and email marketing. Another video, "Resort Talk," has received outstanding reviews.

Expanded perks to include additional one-on-one coaching, more how-to videos and more Facebook Live sessions every week, where the Agent Engagement team tackles relevant issues and needs. With roughly 47% of the advisors joining us being new to the industry, these tools and activities play a major role in their ability to succeed more quickly.

Saw an uptick in advisors adding "associate" advisors to their business model. Enhanced these efforts by providing support, training in house and regional events.

Suppliers saw big return on investment from the Virtual Cruise Night video program "Vacation Nights" (https://www.vacationnights.com), an interactive, talk-show style program that enables advisors to invite their clients to watch the presentation virtually and have their questions answered live. Many  advisors invite their clients over to their homes for a little nosh, networking and learning.

Company Facts

Host agency, a marketing and support agency for new and experienced travel professionals. Travel agents partner with Travel Planners International for their profit-generating marketing programs, negotiation power, small-business training events and time-saving back-office support.

All sales generated by 4,250 hosted agents in 2019.

ARC sales of $21 million.

90% of sales from leisure, 8% business, 2% other.

Member of Ensemble Travel Group.

Privately held. Ken Gagliano and Anthony Gagliano Jr. are the majority shareholders.

Looking Ahead

Launching a new CRM platform. Continuing to leverage the technology of Ensemble Travel Group, and from this find efficiency with the interfacing of data between the booking tool and the CRM back office system, making it easier for an advisor to communicate with their customers.

Creating more innovative ways for suppliers to be in front of advisors, investing additional money and resources into Cruise Blocked Space program and the launching of an enhanced consumer-facing advisor directory, TravelPlanners.com.

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