24 | Cruise Planners, an American Express Travel Representative

Cruise Planners, an American Express Travel Representative
2019 sales: $645 million
Employees: 136
Previous ranking: 25

3111 University Drive, Suite 800
Coral Springs, FL 33065
T (954) 344-8060
Website

Executives

CEO/FOUNDER: Michelle Fee
COO/CO-OWNER: Vicky Garcia
CHIEF INFORMATION OFFICER: Brian Shultz
CHIEF SALES OFFICER: Theresa Scalzitti
SVP, STRATEGIC DEVELOPMENT: Scott Koepf

2019 Developments

Launched new travel advisor websites.  

Opened new Coral Springs home office.

Hosted additional training for advisors, such as CP Tech Days, where franchisees learned about the company's proprietary technology and tools.

Developed enhanced capability to micro-target direct mail and email marketing efforts. 

Company Facts

An American Express Travel Representative and a franchiser of home-based travel agencies, with 3,113 hosted agents.

100% of sales from leisure.

Member of American Express.

Privately held. Michelle Fee, Vicky Garcia and Tom Kruszewski own 100% of the company.

Looking Ahead

Use a strong foundation, stable home-based franchise model, nimble franchisees and collective network of travel industry professionals to pivot and recover from Covid-19 pandemic.

Protecting their clients' travel investments by helping them understand the value of Future Cruise Credits and postponed vacations.

Using technology to track canceled sailings, log future travel credits, identify if credits were applied to another reservation, rebook and send targeted emails to clients holding future travel credits.

Use Cruise Planners Mobile App and Vacation Wizard recommendation engine to assist advisors.

Introduce travel financing program.

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