45 | Travelink, American Express Travel

Travelink, American Express Travel
2019 sales: $181.9 million
Employees: 112
Previous ranking: 49

404 BNA Drive, Suite 650
Nashville, TN 37217
T (615) 367-4900
Website

Executives

CHAIRMAN: Donald Dixon
PRESIDENT, MANAGING PARTNER: Michael Dixon
VP, MANAGING PARTNER: William Haire
PRESIDENT, GLOBAL BUSINESS TRAVEL SALES: Mike Viars
PRESIDENT, VACATION TRAVEL SERVICES: Linda Raymer
VP, INFORMATION TECHNOLOGY/TELECOMMUNICATIONS: Nancy Ferrell
VP, MARKETING: Sandy Schadler
VP, FINANCE: Tim Barton

2019 Developments

Celebrated 25 years in business by redesigning branding.

Vacation division increased sales after increasing the number of independent travel advisors. Privileged Journeys luxury travel department focused on more options for private homes, experiences and private air travel.

Business travel division added a custom prepaid hotel platform for customers. Also expanded its client recruiting and relocation platform. Developed a custom training program to more quickly bring in new trainees who have no prior experience as a business travel advisor.

Telephony and technology platform moved into cloud to enhance service and provide additional features.

Enhanced one-to-one marketing. Now, 90% of all email sent from the central marketing team is personalized to customers as coming from their travel advisor. Also streamlined the management of digital leads and ensured advisor assignments and customer replies were responded to within minutes instead of hours. On average, digital leads increased 23% for the year, which also delivered a 21% increase in quality website traffic. Depending upon the email type sent, open rates increased 5% to 10%.

Company Facts

Direct sales of travel products to consumers and a host agency.

$10.6 million in sales from 45 hosted agents.

$127.5 million in ARC sales.

72% of sales from business, 24% leisure, 4% other.

Privately held; Donald Dixon, Michael Dixon and William Haire are co-owners.

Looking Ahead

Maximizing partnership with American Express Travel and receiving the support through the pandemic.

Focusing hypercustomization of email communication and sending more relevant content to microsegments of customers on behalf of travel advisors.

Adding travel advisors and expanding the Privileged Journeys luxury travel department.

Reviewing all policies, procedures and technologies.

Increasing custom reporting capabilities to successfully execute customer requests.

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