9 | Direct Travel

Direct Travel
2018 sales: $5.4 billion
Employees: 2,000
Previous ranking: 10

7430 E. Caley Ave., Suite 320E
Centennial, CO 80111
T (800) 223-1632
Website

Executives

CEO: Ed Adams
CFO: John Coffman
CHIEF TECHNOLOGY OFFICER: Darryl Hoover
PRESIDENT, CREATIVE GROUP: Janet Traphagen
SVP, BUSINESS DEVELOPMENT & STRATEGIES: Ronda Shipley
SVP, OPERATIONS: Christine Sikes
SVP, LEISURE TRAVEL: Gerard Bellino

2018 Developments

Acquired six companies to emphasize growth markets in Canada, expand meetings and events division to northern California and Silicon Valley and add high-end luxury leisure agents.

After forming in 2017 a combined global operating company, with ATPI, the merged Direct ATPI Global Travel division showed significant progress on integration of technologies, offering clients a single global profile, a global reporting platform, an enhanced safety and security suite, leveraged buying power and a wholly owned global network for midmarket global and multinational clients.

Made significant back- and midoffice integration progress, with 95% of transactions operating on a common platform, enabling the rollout of the Direct Intelligence customer reporting platform, which offers dashboard key performance indicators with information to help customers manage travel and retain employees.

Launched Direct Travel's Hotel Rate code as a separate hotel program and rolled out Direct Consultative Sourcing Services, emphasizing hotel consulting and sourcing services for customers.

Launched the Individual Performance Solution technology within Creative Group, enhancing customers' ability to utilize channel loyalty and employee retention programs.

Company Facts

Sells directly to consumers for corporate travel, meetings and incentives, group travel and leisure vacations.

ARC sales of $2.2 billion.

87% of sales from business, 8% leisure, 5% other.

Owns Creative Group, a performance management company.

Member of Virtuoso.

Privately held; majority shareholder is Direct Travel Inc.

Looking Ahead

Plans to roll out AI technology, emphasizing mobile applications.

Plans to continue to evolve its Safety and Security platform, focusing on GPS-enabled traveler-locating functionality and new AI technology.

Will finalize the deployment of the OmniChannel Contact Center, including the deployment of email as a fully managed channel, the deployment of two-way SMS messaging for travelers and travel consultants, the deployment of natural language processing and natural language understanding AI to support inbound contacts, all with the ultimate goal of improving the customer experience.

Plans to design an enterprise-level data lake to support growing data needs for both internal and external consumption.

Will continue to mature business intelligence platform.

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