1000 AAA Drive
Heathrow, FL 32746
T (407) 444-7000
PRESIDENT/CEO: Marshall L. Doney
SVP, ADMINISTRATION/CFO: David Polansky
VP, TRAVEL: Paula Twidale
Continued to grow its AAA Vacations tour and cruise product portfolio, including new suppliers and itineraries.
Updated the criteria its inspectors use to evaluate more than 27,000 hotels throughout the U.S., Canada, Mexico and the Caribbean, replacing previous ratings for traditional business centers with scores for connective technology, including the availability of free WiFi and USB ports as well as mobile apps, interactive kiosks, mobile key technology and the availability of digital messaging services at high-end properties.
Direct sales of travel products to consumers and AAA members.
ARC sales of $531.7 million.
95% of sales from leisure, 5% business.
Member clubs fully or partially own AAA Exclusive Vacations, Pleasant Holidays, Member Choice Vacations, Air by Pleasant and American Tours International.
Will continue to contemporize its consumer and travel agent technology.
Will focus on expanding the marketing funnel to grow sales; for example, AAA has become a sponsor of the PBS travel show "Places to Love."