54 | Small World Vacations

Small World Vacations
2018 sales: $101 million
Employees: 10
Previous ranking: Not ranked

998 Harrison St.
Washington Township, NJ 07676
T (201) 263-0363
Website

Executives

PRESIDENT: Sue Pisaturo

2018 Developments

Relaunched its website with a new design and responsive programming for mobile devices. Other new features include a more user-friendly quote form for Disney Cruises and the addition of Dolphin, Swan and Four Seasons to its Walt Disney World quote forms.

Ran two billboard campaigns in New York's Times Square, one during the December holidays

Expanded its Instagram and Facebook following. Partnered with high-level Disney social media influencers.

Sponsored a Disney-themed YouTube channel. Wrote content and created promotions for two monthly Disney fan newsletters. Continued to expand its fan base with a blog about Disney news, discounts and travel. Created an affiliate program for marketing and recording sales referred from select strategic partners

Designed a custom agent-education program at Walt Disney World with site inspections, special events and a one-day program, Quality Service from the Disney Institute. Conducted an onsite agent education program that focused on Disney Springs Resorts, Dolphin & Swan, Four Seasons and Universal.

Developed and increased its Sabre ClientBase Online database with more precise marketing codes, commission identification and client information.

Company Facts

OTA with 60 home-based, independent contractors.

100% of sales from leisure.

Privately held; Sue Pisaturo is majority shareholder.

Looking Ahead

Redesigning its Adventures by Disney quote forms, transfer forms and waitlist forms and working to improve the functionality and design of its website.

Rolling out an agency social media policy for independent contractors and creating marketing pieces for them to use on social media.

Preparing for increased business to be generated by Disney's Star Wars: Galaxy's Edge area, three new cruise ships and new rides, resorts and attractions in California and Orlando. Planning to add independent agents, with current agents preparing by experiencing the new attractions.

Recently designated as a Diamond-level Authorized Disney Vacation Planner and exploring how to leverage that distinction to generate more revenue.

Planning another billboard campaign in Times Square with geomapping technology.

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