25 | Cruise Planners, an American Express Travel Representative

Cruise Planners, an American Express Travel Representative
2018 sales: $615 million
Employees: 120
Previous ranking: 26

3111 University Drive, Suite 800
Coral Springs, FL 33065
T (954) 344-8060


CEO/FOUNDER: Michelle Fee
COO/CO-OWNER: Vicky Garcia
CFO/CO-OWNER: Tom Kruszewski
VP, SALES & MARKETING: Theresa Scalzitti

2018 Developments

Opened new headquarters in November to support expansion plans.

Launched specialist training programs featuring guided, virtual trainings designed by Cruise Planners Home Office team members and travel partners from leading brands in each segment, beginning with Travel Insurance Specialist.

Enhanced its CP Marketing Hub, providing travel advisors with a better way to track and set marketing goals.

Updated the usability of both its mobile apps: CP Mobile, which enables consumers to manage their trips while traveling, book trips and connect with travel advisors, and CP Maxx, a mobile app for Cruise Planners travel advisors, which will relaunch in 2019 to help them manage their business.

Added content and new customization and promotional details to its CP Video Network, which serves as video marketing for travel advisors.

Company Facts

An American Express Travel Representative and a franchiser of home-based travel agencies, with 2,500 hosted agents.

100% of sales from leisure.

Member of American Express.

Privately held. Michelle Fee, Vicky Garcia and Tom Kruszewski own 100% of the company.

Looking Ahead

Will prioritize travel advisor training, enhancing online, in-person and product and destination experiences.

Will launch new websites for travel advisors, enabling agents to offer three different consumer-facing products: contemporary, luxury and land travel.

Will provide training and resources for land travel sales, including land-specific travel agent websites, an annual land symposium and land-focused marketing materials.

Plans more automated processes, including more triggered emails throughout the lifetime of a client's travel booking and reports generated to identify clients with upcoming milestones or those who have not booked travel recently.

Will invest in intuitive data resources to let agents more effectively market to clients, including its Travel Styles product, designed to help advisors better assess customers' travel desires and better market to them.



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