9 | Direct Travel

Direct Travel
Gross sales decrease in 2020: 61% to 65%
Employees: 1,000

7430 E. Caley Ave., Suite 320E
Centennial, CO
80111
Website

Executives

CEO: Ed Adams
CFO: John Coffman
CHIEF TECHNOLOGY OFFICER: Darryl Hoover
PRESIDENT, CREATIVE GROUP: Janet Traphagen
EVP, BUSINESS DEVELOPMENT & STRATEGIES: Ronda Shipley
EVP, CUSTOMER EXPERIENCE: Christine Sikes
EVP, LEISURE TRAVEL: Gerard Bellino

Company facts

Privately held company with 83% business travel sales, 10% leisure and 7% other. 

Owns Creative Group, a company specializing in meeting and event logistics, strategic meeting management and employee-recognition solutions.

Works with 700 independent contractors.

Virtuoso member.

Pandemic response

Reductions in staffing. Direct Travel was already established with virtual work environments for majority of staff before the pandemic.

Tracking and communicating hotel closures and other supplier updates and meticulously managing unused tickets.

Chartering jets to retrieve travelers stranded abroad.

Negotiating with hotels and airlines to ensure returned fees on bookings.

Integration of Sherpa into mobile platform to provide travelers with immediate access to country-to-country and state-to-state quarantine and entry/exit requirements.

Entered into partnership with GardaWorld to offer global risk-management services.

Created Coronavirus Resource Hub to serve as centralized information center. 

Looking ahead

Travel will increase as Covid-19 restrictions are loosened; the most important restrictions are the closure of the Canadian border as well as several key European markets.

Direct Travel is confident that assuming border restrictions are lifted by late spring, the company will be close to 70% of 2019 volume by end of the year.

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