13 | Frosch

Frosch
Gross sales decrease in 2020: 76% to 80%
Employees: 1,150

231 E. 51st St.
New York, NY 10022
Phone: (212) 404-6300
Website

Executives

PRESIDENT/CEO: Bryan Leibman
CHAIRMAN: Richard Leibman
EVP: Lara Leibman
PRESIDENT, U.S. BRANCH OPERATIONS/LEISURE DIVISION: Marc Kazlauskas
PRESIDENT, GLOBAL TRAVEL MANAGEMENT: Judith Allen
PRESIDENT, GROUP TRAVEL: Rachel Epstein
PRESIDENT, ENTERTAINMENT: Maggie Kealey

Company facts

Privately owned by the Leibman family.

Acquired Valerie Wilson Travel in May 2021. VWT will operate as an independent brand.

Due to pandemic, corporate travel fell to 27% of total sales. Leisure was 70%, other 3%.

Brands include Frosch Rewards & Incentives, Frosch Student Travel, Frosch Global Conferences & Events, TCG Consulting.

Works with 900 independent contractors.

Member of Signature Travel Network.

Pandemic response

Adjusted staffing to accommodate volume of travel.

Raised capital and brought in minority financial partner. Capital allocated toward accelerated investment in technology and infrastructure.

Created GuideMe, a duty of care platform integrating all Covid-related information for clients and advisors.

Looking ahead

Leisure-led recovery expected later this year, with rising demand expected in leisure, corporate and meetings to coincide with vaccine rollout and easing of Covid restrictions.

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