24 | AdTrav Travel Management

AdTrav Travel Management
Gross sales decrease in 2020: 71% to 75%
Employees: 195

4555 Southlake Parkway
Birmingham, AL 35244
Phone: (205) 444-4800
Website

Executives

CEO: Roger Hale
SENIOR VP: Maylena Burchfield
CHIEF TECHNOLOGY OFFICER: Robert Reynolds
VP, BUSINESS DEVELOPMENT: Michael Forrester
VP, FINANCE: Greg Tomlinson
VP, HUMAN RESOURCES: Dan Crumpton

Company facts

Travel management company majority-owned by Roger Hale.

90% corporate travel, 5% leisure, 5% other.

RezDesk a wholly owned technology company.

Member of Radius, Signature Travel Network.

Pandemic response

Strategically reduced staff at onset of the pandemic.

Maintained technology investments.

Secured contract to provide outsourced call center.

Participated in Paycheck Protection Program.

Secured line of credit.

Increased business-development activities.

Looking ahead

Forecasts 30% of 2019 volume in Q2, 50% in Q3 and 60% in Q4.

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