35 | Valerie Wilson Travel

Valerie Wilson Travel
Gross sales decrease in 2020: 91% to 95%
Employees: 73

605 Third Ave.
New York, NY 10158
Phone: (212) 532-3400


CO-PRESIDENT/OWNER: Jennifer Wilson-Buttigieg
CO-PRESIDENT/OWNER: Kimberly Wilson Wetty
CFO/OWNER: Brian J. Buttigieg
EVP: Patrick Fragale

Company facts

Acquired by Frosch International Travel in May 2021. Operates as independent brand under Frosch.

Leisure travel 77% of total sales, with corporate travel at 22%. Specialist in luxury leisure travel and executive biz travel for 40 years.

Uses employees and independent contractors to sell travel. Member of Virtuoso.

Pandemic response

Reduction in force, implementation of pay cuts and furloughs.

Moved company to full remote working before U.S. officially went into lockdown.

Received funds from Paycheck Protection Program.

In process of reducing physical footprint, in real estate and office equipment.

Transitioned to virtual sales calls and Zoom walk-arounds with preferred partners and suppliers.

Partnered with GeoSure to provide clients updates on travel restrictions and Omnia for Covid-19 testing.

Partnered with Covac Global to offer clients Covid-specific insurance as travel started to return.

Launched several initiatives to stay connected with clients, including Power of Access virtual client series featuring conversations with travel influencers, Travel Temptations series featuring favorite U.S. hotels and the first edition of VWT Suite Access digital magazine.

Added revenue streams, including partnership with Trilogy Spa Holdings to showcase local wellness services to clients and VWT's Associate Access program, which empowers entrepreneurs to build a travel business.

Executives elevated public relations efforts by being moderators, panelists, speakers, writers and experts to be quoted by the media.

Looking ahead

Travel planning has started to pick up, especially for milestones such as birthdays, anniversaries and graduations. 

High demand for private accommodations. Big trend in leisure "pod travel" with families and close friends.

Meaningful resumption in travel not expected until 2022.



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