Gross sales decrease in 2020: 66% to 70%
Employees: 35

404 BNA Drive, Suite 650
Nashville, TN 37217
Phone: (615) 367-4900
Website

Executives

CHAIRMAN: Donald Dixon
PRESIDENT, MANAGING PARTNER: Michael Dixon
MANAGING PARTNER: William Haire
CHIEF COMMERCIAL OFFICER: Mike Viars
EVP/CHIEF MARKETING OFFICER, VACATION TRAVEL: Sandy Schadler
VP/CLIENT EXPERIENCE, BUSINESS TRAVEL: Shawn Davidson

Company facts

Private company majority-owned by Donald Dixon, Michael S. Dixon, William Haire.

70% business, 25% leisure, 5% other.

Works with 30 independent contractors.

American Express Representative.

Pandemic response

Expedited completion of remote working capability and cloud-based system support for all corporate office employees.

Implemented furloughs, layoffs and salary reductions.

Secured additional mid- and long-term loan facilities.

Incorporated aggressive cash-management strategy, including renegotiating contracts with business-support system partners.

Increased participation with industry advisory boards and panels to stay abreast of evolving shifts in consumer trends, health and safety requirements, global governmental impacts and travel industry lobbying efforts.

Business mix shifted from transient business and vacation travelers to B2B destination meetings and small groups who wanted to continue with plans in the Caribbean, Mexico and U.S.

Looking ahead

2020 was an "incredibly strong year" for incentive travel sales. Travelink expects incentive trips to be taken primarily in the second half of 2021 or early 2022.

Vacation travel pivots to largely domestic destinations for the near-term. Travel to Europe moved to late 2021.

Cruises are currently booking late-2021 into 2022 and 2023, as itineraries become available to book.

More positive movement anticipated in 2022 due to the vaccines.