Gross sales decrease in 2020:
16% to 20%Employees:
9125 Philips Highway
Jacksonville, FL 32256
Phone: (866) 208-5604, Ext. 210
CO-OWNER: Chad Burt
CO-OWNER: Steve Muraca
CHIEF TECHNOLOGY OFFICER: Dave Whitlock
CHIEF SALES OFFICER: Dan Crutchfield
Host agency majority-owned by Chad Burt and Steve Muraca.
Works with 5,300 independent contractors.
94% leisure, 2% business, 4% other.
Elite Travel Leaders affiliate.
Quickly shifted focus to domestic vacation rentals, close-to-home getaways and all-inclusives, which called for a massive change in social media marketing. "Our cruise heavy-hitters switched products and came on strong."
Successfully pushed future cruise credits over refunds.
Avoided layoffs and pay cuts for employees.
Increased commission 2% for hosted agents.
Used downtime to build for coming surge. Increased capacity, power, and speed.
Stopped tracking time off. If an employee needed time off for any reason related to Covid, it wasn't counted.
Anticipating "tidal wave" of sales. A "pre-surge" began in early November 2020.
March 2021 was best month in company history, and April was projected to be even better. Bullish on 2021 overall.