39 | KHM Travel Group

KHM Travel Group
Gross sales decrease in 2020: 51% to 55%
Employees: 71

50 Pearl Road, Suite 300
Brunswick, Ohio 44212
Phone: (888) 227-0845
Website

Executives

PRESIDENT/CEO: Rick Zimmerman
SENIOR VP, OPERATIONS: Lisa Findura
VP, SALES: Geoff Cox
VP, FINANCE/ADMINISTRATION: Karen Siburt
BUSINESS OPTIMIZATION EXECUTIVE: Craig Freeman
VP, INDUSTRY RELATIONS: Anita Pagliasso

Company facts

Privately held host agency majority-owned by Rick Zimmerman.

Works with 4,190 independent contractors.

Travel Leaders affiliate.

Pandemic response

Increased agent communication efforts, including daily updates from suppliers, Facebook Live presentations and panel-style webinars.

Completed outreach calls to travel agents to check in on their business needs and well-being.

Provided marketing resources and guidance on promoting the value of travel agents.

Retained all team members through participation in Ohio's layoff-aversion program.

Secured federal funds through Paycheck Protection Program.

Participated in state-funded programs to enhance employee benefits for staff with reduced hours.

Improved technology infrastructure to support a full work-from-home corporate environment.

Grandfathered all agent commission and recognition levels through 2022.

Promoted value and cost advantages of KHM Travel Group membership to struggling agents and secured significant new additions.

Looking ahead

Dramatic increase in new bookings since start of 2021, specifically for travel starting this summer and throughout the rest of 2021.

2021 bookings skewed more toward land packages than KHM's historical mix, but agents are saying there is pent-up demand for cruising, which will materialize once full cruise schedules are published.

Total travel volume for Q3 and Q4 to be "several percentage points" below 2019.

Expects new bookings for travel in 2022 to be at or even above 2019 levels.

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