48 | Executive Travel

Executive Travel
Gross sales decrease in 2020: 66% to 70%
Employees: 38

1212 O St.
Lincoln, NE 68508
Phone: (402) 435-8888
Website

Executives

CHAIRMAN: Steve Glenn
CEO: Paul Glenn
PRESIDENT: Jennifer Belt

Company facts

Private company with sales mix of 90% business, 5% leisure, 5% other.

Pandemic response

Reduced expenses by over 50% on first round of cuts in March 2020.

Eliminated senior staff that were not customer-facing employees.

Paycheck Protection Program funding allowed agency to retain large part of staff.

Used downtime for training.

Reviewed all systems and upgraded the reservations process with focus on improving productivity.

Identified services not used broadly by customers. Then reached out to customers to find out what services they wanted and eliminated services they didn't.

Maintained capitalization enabling agency to operate for one year at dramatically reduced revenue, even without PPP funds.

Looking ahead

Initiated the most aggressive marketing campaign in company's 35-year history that has drawn hundreds of responses from prospects.

Tremendous opportunity as many competitors have or will go out of business or be acquired.

Business plan shows reaching approximately 50% of 2019 revenues in Q3, with 60% to 65% of 2019 revenues in Q4.

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