2025 sales: $3.81 billion
Previous ranking: 14
Employees: 3,456 full-time, 113 part-time
1000 AAA Drive
Heathrow, FL 32746
(407) 444-7960
Website Executives
CEO: Gene Boehm
VICE PRESIDENT, TRAVEL: Stacey Barber
COMPANY FACTS
* Privately held.
* Owned by AAA members.
* Sells directly to consumers.
* Sales: 95% leisure, 5% business.
DEVELOPMENTS
* Expanded digital presence and tools to enhance its member experience.
* Implemented a new global distribution system across all clubs.
* Launched destination-based AAA TourBook content and a AAA Trip Canvas dreaming, planning and booking tool.
LOOKING AHEAD
* Leveraging analytics and segmentation to increase penetration within membership base.
* Making it easier for members to book through AAA.
* Current global instability, particularly how it affects traveler perception, is a concern. Consequently, the company is starting to see a shift toward domestic travel, driving trips and North America cruises.