2025 sales: $292 million
Previous ranking: Unranked
Employees: 150 full-time, 11 part-time
5414 Oberlin Drive, Suite 300
San Diego, CA 92121
(800) 359-8773
Website Executives
PRESIDENT/CEO: Denise Jackson
COO: John Cruse
CFO: Chris Caulson
COMPANY FACTS
* Privately held.
* Denise Jackson and John Cruse are the owners.
* A full-service TMC that delivers services through three divisions: Balboa Business, Balboa Vacations and Balboa Events & Experiences.
* Works with 22 independent contractors.
* 16% of sales completed by hosted advisors.
* Sales: 90% business, 5% leisure, 5% meetings.
* A member of BCD Travel and Signature Travel Network.
DEVELOPMENTS
* Expanded Direct Connect content availability across advisor desktops and online booking tools.
* Developed custom platforms for corporate clients, including client-expense system integration.
* Improved workflows for consistent service regardless of booking method or traveler profile.
* Expanded development and integration of AI to enhance service delivery, operational efficiency and traveler personalization.
* Implemented other technology upgrades, including AI-powered disruption monitoring.
* Developed Balboa Connect mobile app for travelers.
* Strategically invested in its Events & Experiences division, strengthening its ability to design and deliver corporate meetings and incentive travel.
* Launched its AI Group Air online platform and registration tool.
* Expanded global partnerships in high-demand corridors in Europe.
* Strengthened new sales and business development efforts to support growth in business travel.
LOOKING AHEAD
* Continuing to expand Direct Connect content availability and distribution enhancements.
* Launching a new corporate client portal.
* Developing AI-driven self-service options for clients who prefer more autonomous workflows.
* Strengthening the balance between high-touch travel service and intelligent automation to optimize both traveler satisfaction and advisor productivity.
* Investing in efficiency initiatives to support scale, quality control and operational resilience.
* Focusing on marketing initiatives to elevate brand visibility.
* Launching a new independent agent platform for sourcing and tracking.
* Traveler experience remains a top priority with corporations increasingly expecting personalized options, mobile-first tools and proactive service. Company's continued investments in technology and support models aim to meet those expectations.
* Acknowledging that the lines between business travel, meetings and incentive programs continue to blur. The company sees strong momentum in clients looking to consolidate those needs under one strategic partner, a trend addressed by its continued investments in technology and expanded Events & Experiences capabilities.