2025 sales: $2.36 billion
Previous ranking: 16
Employees: 1,072 full-time, 5 part-time
1201 W. Cypress Creek Road, Suite 100
Fort Lauderdale, FL 33309
(617) 424-7990
Website Executives
CO-CHAIRMEN/CEOS: Brad and Jeff Tolkin
CFO: Don Graff
CHIEF PRODUCT OFFICER: David Crooks
COO, DREAM VACATIONS AND CRUISEONE: Debbie Fiorino
COO, LUXURY TRAVEL HOLDINGS AND CRUISELINE.COM: Jamie Cash
SVP/GM, DREAM VACATIONS AND CRUISEONE: Drew Daly
SVP, CUSTOMER CARE & HUMAN RESOURCES: Loren Kennedy
SVP, TECHNOLOGY: Joshua Hawkins
SVP, MARKETING, OWNED BRANDS: Rosemarie Reed
SVP, PARTNER BRANDS: Jennifer Gasser
SVP, STRATEGIC PLANNING: Andrew Kaye
SVP, SUPPLIER RELATIONS: Josh Tolkin
SVP, RESORT FOR A DAY: Sean Tolkin
COMPANY FACTS
* Privately held.
* Brad and Jeff Tolkin are majority shareholders.
* Sells directly to consumers and is a franchiser.
* Sales: 100% leisure.
* A member of Travel Leaders Network, CLIA, ASTA, IATA, the International Franchise Association and the Professional Association of Travel Hosts.
DEVELOPMENTS
* In May, received a strategic investment from private equity firm Citation Capital. Co-founders and co-CEOs Jeff and Brad Tolkin will continue to lead day-to-day operations and hold a significant ownership in WTH.
* Dream Vacations/CruiseOne introduced AI-powered upgrades to its learning center, business center, marketing campaign creator and itinerary builder.
* The Dream Vacations/CruiseOne training program became CLIA-accredited; those who complete the program earn 40 CLIA elective credits, more than half the credits needed to achieve certification as a cruise counselor.
* Cruises.com, CruisesOnly and Cheap Cruises launched a points-based rewards program.
* Villas of Distinction rolled out advisor-branded marketing tools.
* Resort for a Day expanded its resort day-pass offerings to more than 35 ports of call.
LOOKING AHEAD
* Dream Vacations/CruiseOne is continuing to transform its booking engine, providing advisors with a more intuitive workflow, intelligent global search and enhanced franchise metrics.
* Dream Vacations/CruiseOne will give advisors the ability to activate performance tagging on their websites to access real-time Google and Meta analytics, giving them true ROI visibility and empowering smarter, data-driven ad spend.
* Villas of Distinction is enhancing its booking experience and expanding its marketing tools, giving advisors the power to reach and convert luxury clients more effectively.
* Resort for a Day is introducing a best-price guarantee while supporting advisors through periodic bonus commission initiatives.
* Resort for a Day is doubling communication touchpoints with registered advisors, providing more marketing support and promotional opportunities.
* Based on the company's success during Wave season, it expects a robust close-in booking period because of a heavy increase in Caribbean short product (three- to five-night sailings) and Alaska departures.
* Indicators are that Q3 and Q4 will be very strong, both transactionally and promotionally.