2025 sales: $181 million
Previous ranking: Unranked
Employees: 1,000
7350 N. Dobson Road, Suite 130
Scottsdale, AZ 85256
(480) 361-0218
Website Executives
CO-EXECUTIVE CHAIRMAN: Marcia Rowley
CO-EXECUTIVE CHAIRMAN: John Rowley
CEO: Lani Kane-Hanan
CHIEF TECHNOLOGY OFFICER: Ciprian Morar
CHIEF BUSINESS OFFICER: Marlene Reyes
CHIEF PEOPLE OFFICER: Amal Zahri
CFO: Mark Schonau
SVP, GLOBAL PARTNER RELATIONS: Eva Jenner
COMPANY FACTS
* Privately held.
* John and Marcia Rowley are the owners.
* Direct sales of travel products; technology platform provider; business process outsourcing; sales and marketing agency (B2B2C); membership organization.
* ONE and its subsidiaries and agencies operate five global contact centers processing transactions in excess of $1 billion.
* Sales: 100% leisure.
* A member of CLIA, IATA and ASTA.
DEVELOPMENTS
* Evolved its technology platform, streamlining sales and loyalty to be faster and more rewarding.
* Transitioned to an API-first, AI-driven foundation for seamless partner integration and continuous delivery of new features without legacy constraints.
* Platform now supports more than 300 digital currencies, including crypto and external loyalty rewards, increasing transaction flexibility and accessibility.
* Enhanced the booking experience with all-in pricing, map-based search and an automated rewards wallet to drive higher conversion rates.
* Introduced more gifting and referral products with incentives to reach new audiences.
* Reimagined bundling by pairing core travel with exclusive experiences such as theme parks and concerts.
LOOKING AHEAD
* Focusing on improving the customer experience and expanding how partners drive acquisition, engagement and loyalty.
* Introducing AI-generated itineraries that personalize trip planning, recommending and adding products such as cruises, hotels and flights within the booking flow.
* Expanding the tools available for partners. Updates to its influencer and affiliate frameworks are introducing enrollment and transaction-based rewards, making it easier to build performance-driven acquisition channels that scale.
* Partnering with Salesforce enables it to integrate its loyalty programs; members can earn and redeem loyalty currencies across a range of products.
* Introducing real-time prompts so customers can see the value of higher loyalty tiers and upgrade instantly.
* Simplifying cruise booking with clearer pricing and better integration of incentives.
* Prioritizing offers that deliver immediate value through loyalty, incentives and packaging.
* Rethinking traditional travel products by combining core inventory with incentives, loyalty benefits and added experiences to create reasons to book now while maintaining flexibility.
* Driving stronger partner outcomes by encouraging earlier customer commitment, improving conversion and enabling continued monetization across the full booking life cycle.
* Economic uncertainty and rising costs are making customers more selective, but company entered 2026 with "incredible momentum." The partner base is continuing to grow, and product velocity remains high. The company is expecting that growth to build through the year's second half.