1 | Booking Holdings

T0624BOOKINGHOLDINGS_C_350 [Credit: Booking Holdings]
2025 sales: $186.1 billion
Previous ranking: 1
Employees: 23,600 full-time, 700 part-time

800 Connecticut Ave.
Norwalk, CT 06854
Website

Executives

CEO/DIRECTOR: Glenn Fogel
EVP/CFO: Ewout Steenbergen
EVP/GENERAL COUNSEL: Peter Millones
CHIEF HUMAN RESOURCES OFFICER: Paulo Pisano

COMPANY FACTS

* Publicly held

* Provides online travel and related services to consumers and local partners in more than 220 countries and territories with five primary consumer-facing brands: Booking.com, Priceline, Agoda, Kayak and OpenTable.

DEVELOPMENTS

* Booked about 1.2 billion room nights globally on its platforms.

* Advanced its connected trip vision, executed growth strategies in Asia and the U.S. and further scaled AI capabilities across its brands.

* Connected transactions, in which customers book more than one travel vertical, grew in the high-20% range year over year and represented a low- double-digit percentage of the company's total transactions.

* Expanded agentic AI capabilities through in-house development and partnerships with leading AI companies. GenAI is now embedded across customer service, search, discovery and trip planning, including AI Trip Planner and Smart Filters at Booking.com, Priceline's Penny and OpenTable's Concierge.

* Strengthened its payments platform, processing more than 100 payment methods in more than 50 currencies, supporting partners that do not accept alternative payment methods and enabling travelers to pay in their preferred way.

* Increased engagement in its Genius loyalty program, rewarding travelers, driving incremental bookings for partners and providing a foundation for more enhancements.

LOOKING AHEAD

* Leveraging its scale, proprietary data, deep supplier integrations and experience to accelerate the realization of technology's value for travelers and partners. That includes further enabling connected trip at scale; deepening partner support; advancing AI across search, discovery, customer service and trip planning to enhance personalization, ease and efficiency; and growing fintech and payments capabilities.

* Expecting to drive more growth and innovation while expanding margins and reinvesting in its long-term strategic priorities.

* Continuing its commitment to its mission to make it easier for everyone to experience the world and focused investment in key growth markets, including the U.S. and Asia. 


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