2025 sales: $189 million
Previous ranking: 64
Employees: 172 full-time, 20 part-time
101 S. 200 East, Suite 100
Salt Lake City, UT 84074
(801) 487-9731
Website Executives
CO-CHAIR: David Simmons
CO-CHAIR: Brian Hollien
COO, A PLUS MEETINGS & INCENTIVES, CEO M PLUS: Jay Klein
PRESIDENT, MORRIS MEETINGS & INCENTIVES: Corey Crowell
PRESIDENT, MORRIS COLUMBUS TRAVEL: Brent Jenson
PRESIDENT, IME CONNECT: Steve Some
COMPANY FACTS
* Privately held.
* David Simmons and Brian Hollien are largest shareholders.
* Sells directly to consumers and companies.
* Works with 30 independent contractors.
* 5% of sales completed by hosted advisors.
* Sales: 45% incentives, 40% leisure, 15% meetings.
* A member of Signature Travel Network.
DEVELOPMENTS
* Increased sales of cruises focused on luxury ocean and European rivers.
* Added holdings in other travel-
related companies.
* Added another direct-to-consumer travel show; its three shows drew a total of 15,000; expanded meeting and incentive registration options for attendees.
LOOKING AHEAD
* Continuing AI-enabled support for advisors.
* Planning acquisitions and partnerships.
* Planning new brick-and-mortar offices in strategic locations.
* Expanding direct-to-consumer group tour offerings it will operate exclusively (not simply selling tour operator products).
* Seeing improvement and demand for selected international destinations (strong Europe sales); some softening in Mexico land-based travel, but with improved outlook in Q3 and Q4; strong growth and demand for European river cruises; and strengthening of demand for meetings and incentive clients because of economic improvement.