2025 sales: $240 million
Previous ranking: 65
Employees: 14 full-time, 2 part-time
5675 DTC Blvd., Suite 150
Greenwood Village, CO 80111
(303) 988-0505
Website Executives
OWNER/CEO: Randy Yaroch
VP, OPERATIONS & SALES: Chris Herrington
VP, LOGISTICAL PLANNING: Kim Luna
DIRECTOR, FINANCE & ACCOUNTING: Susanne Todd
CONTROLLER: Mariah Roberts
COMPANY FACTS
* Privately held host agency.
* Works with 282 independent contractors.
* Owns Planning Partners International, a full-service logistical and meetings-planning company for medical, pharmaceutical, biotech and therapeutic companies with annual sales of $6.5 million included in The Travel Society's overall sales number.
* 100% of sales completed by hosted advisors.
* Sales: 75% leisure, 15% business, 10% other.
* A member of Virtuoso, ASTA, CLIA, IATA and the Professional Association of Travel Hosts.
DEVELOPMENTS
* 38% of advisors booked more than $1.25 million in annual sales, and 15% booked more than $3.1 million in annual sales.
* Achieved 20% growth in advisor membership, expanding its national and international reach.
* Modernized major technology, including migration to four new platforms that reduce operational friction and enable advisors to prioritize more time with high-value clients.
* Enhanced digital collaboration environment, supporting consistent educational programming, elevating advisor capabilities and increasing community engagement and learning.
* Expanded and strengthened its internal air-ticketing desk, giving advisors greater control while optimizing commission opportunities.
LOOKING AHEAD
* Cultivating a high-performance advisor community with AI-powered technology, mentorship and scalable business infrastructure.
* Growing group-based business, building on rising demand in cruise, adventure and multigenerational segments.
* Introducing luxury vendors to capitalize on the growing market and the need for variety and customization.
* Expanding staffing in service and support roles to meet advisor network growth.
* Strengthening national and international presence through targeted marketing to attract and develop the next generation of advisors.